TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Mercado Coin can be used for Mercado Libre purchases. Combining its ecommerce platform and financial products takes the company a step closer to super app status.
Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.
Macy’s is making moves. It’s expanding its Toys R Us shop-in-shops to every Macy’s location and will open four smaller-format off-mall stores this fall.
The smartphone sector’s continued decline: Smartphone shipments have declined for the fourth consecutive quarter. Global uncertainty, lack of innovation, and increasing cost drive down demand.
Here’s an outlook on how franchises will fare in the coming months.
In 2026, the number of internet of things (IoT) mobile connections worldwide will more than double from 2021. The markets that are driving growth include China, Western Europe, and North America.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the major takeaways from the latest retail earnings, the expectations versus reality, and what key performance indicators to watch going forward. Then for "Pop-Up Rankings," we rank the keys to second-half success for three major retailers. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
We detail what the acquisition could mean for each healthcare giant’s strategy.
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
Qualcomm comes for data centers: Nuvia unlocks potential for Qualcomm to diversify into server chips for data centers, effectively meeting pent-up demand with faster, cooler, and more-efficient cloud server solutions.
The FCA warned BNPL firms over “misleading adverts” and threatened breachers with criminal action.
On today's episode, we discuss what recent funding and valuation drops mean for fintechs, which categories are getting hit the hardest, and what fintechs should do now. "In Other News," we talk about the significance of the recent Coinbase-BlackRock partnership and how the Consumer Financial Protection Bureau plans to level the playing field between banks and nonbanks. Tune in to the discussion with our analysts Eleni Digalaki and Tiffani Montez.
The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.
Brands working with influencers are focused on generating interactions and leads. More than 60% of US social media marketers partner with creators primarily to foster engagement, and roughly the same share do so to reach new audiences.