Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.
We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.
Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.
Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.
We expect Cyber Five retail ecommerce sales to grow 5.6% this year: A strong US economy bodes well for that crucial stretch, as well as the broader holiday season.
B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.
Over three quarters (78%) of US consumers say they’re likely to return packages to a convenient, attended location inside, according to a June 2024 survey from Narvar. Nearly as many (71%) would use home pickup for their returns at a time they select.
“[Last-click attribution is] the devil marketers know,” said ĢAV’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores—although Amazon, Walmart, and Target remain top destinations.
B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.
Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers’ price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That’s why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.
55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.
On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins
Nike pulls FY guidance amid sales slump: Incoming CEO Elliott Hill has the difficult task of reinvigorating the brand and ramping up innovation to win back market share.
Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.
US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.
Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this early and cautious spending by offering competitive prices, prioritizing in-store promotions, and creating a one-stop Halloween shopping destination.
To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.