Agencies begin to doubt retail media’s efficacy:: Some are counseling caution as lack of standardization and the sheer number of RMNs make it difficult to assess whether brands’ investments are paying off.
The retailer is pushing non-card payments to save on swipe fees, a perennial frustration for merchants, but getting consumers to make the switch will be tricky
Given that more than 80% of total retail sales still take place in stores, retailers are recognizing an opportunity to extend their lucrative retail media advertising programs into physical spaces.
Here’s a deeper dive into consumers’ financial outlook ahead of the holidays and what that means for retailers.
Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.
There are, however, still many unknowns—like how interest-bearing loans will be treated
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.
Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.
Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.
Amazon isn’t wasting time launching its holiday push: The retail giant will host its Big Deal Days on October 8 and 9, while other retailers are similarly looking to drive sales earlier than ever before.
August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.
25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.
“The holiday season really starts October 1,” Megan Gaffey, senior director of publisher partnerships at Rakuten Advertising, said on our Tech-Talk webinar Performance Marketing Playbook for Q4 Holiday Success. “And you see a lot of advertisers launch Black Friday promotions the Tuesday before Thanksgiving to get ahead of the noise.”
“In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start.”
Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.
Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers.
In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.