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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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January 4, 2024

Advertising Capabilities and Media Investments Most Critical to Marketing Professionals Worldwide, Nov 2023 (% of respondents)

Note

Respondents were asked, "Given current macroeconomic conditions, which advertising capabilities and media investments are most critical?"

Methodology

Data is from the January 2024 Mediaocean "2024 Advertising Outlook Report." 1,000+ marketing professionals worldwide were surveyed during November 2023.

Featured In

How retail membership programs harness first-party data for advertisers

Sources

Chart Title

Advertising Capabilities and Media Investments Most Critical to Marketing Professionals Worldwide, Nov 2023 (% of respondents)

Publication Date

January 4, 2024

Sources

Featured In

How retail membership programs harness first-party data for advertisers
Topics
Marketing TacticsMarketing Measurement Surveys
Worldwide