Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Spotify listenership towers over competitors
Article |
ÌýMay 9, 2025
CMX’s hiring approach for the current and future state of retail media
Article |
ÌýMay 9, 2025
Charlie Day says your out-of-home campaign needs to take a bigger swing
Article |
ÌýMay 9, 2025
Threads adds tools for creators navigating blurry algorithm lines
Article |
ÌýMay 9, 2025
Starbucks’ luster fades as upstarts like Dutch Bros gain momentum
Article |
ÌýMay 9, 2025
Peloton uses ‘micro-stores’ to expand retail footprint
Article |
ÌýMay 9, 2025
Almost half of BNPL users—and two-thirds of Gen Zers—report problems
Article |
ÌýMay 9, 2025
Affirm boasts strong fiscal Q3 thanks to Affirm card and strategic partnerships
Article |
ÌýMay 9, 2025
Merchants want high sales conversions—this is the tech they think will get them there
Article |
ÌýMay 9, 2025
Creative services are a top retail media priority
Article |
ÌýMay 8, 2025
Ä¢¹½AV
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
An updated version of this chart is available.
View the latest data
Already have a subscription?
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 31, 2023
Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023
Note
Data was provided to Ä¢¹½AV by Adelaide.Methodology
Data is collected and analyzed quarterly by Adelaide. The analysis includes more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains and 18 industries were measured as part of this analysis. Attention metric (AU) models are routinely trained using outcome data, including, but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.Chart Title
Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023Publication Date
December 31, 2023