ĢAV is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow.
Marie Tsang
Portfolio Strategy Manager, Pepsico
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We’re strengthening our brand positioning and working to bring more thought leadership to our clients. Tapping into ĢAV’s analysis and benchmarks helps us offer an industry perspective.
Jennifer Schulties
Senior VP, Head of Media
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ĢAV is one of the four tabs I fire up on my browser every morning. It keeps me informed on what’s going on in the business world, and I share those insights with our account executives, so they’re on top of what’s happening now.
Lisa Lawrence
Senior VP, Head of Media
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ĢAV’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.
Todd Elbrink
Strategist, Veritone One
ĢAV’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.
Dowoo Lee
VP, Integrated Media Strategy & Planning, DEPT Agency
We’ve shifted from guessing to proving. Now, if an idea isn’t backed by data, it doesn’t hold. Using ĢAV data has helped us create a culture where strategic confidence is built on facts, not just opinions.
Hannah Montovani
Senior Manager, Client Strategy and Insights
The ability to use natural language in the AI Search feature has made it incredibly easy to quickly pull data points and insights. Since adopting this tool, our total ĢAV usage across the firm has nearly doubled compared to this time last year. The ease of asking questions through AI Search has encouraged me to engage with the platform more frequently and discover new capabilities within ĢAV’s offerings.
Sophia Castro
Knoweldge Analyst, MediaLink