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Kelsey Voss is the Principal Analyst for B2B marketing analysis, forecasting, and research at Ģ��AV. She covers trends and developments in areas such as generative AI, advertising, budgeting, content marketing, data management, demand generation, ecommerce, email marketing, social media, search engine optimization, and marketing technology. She is spearheading a new CMO series for Ģ��AV called “Leading with Confidence.” This is a new report series aimed at educating B2B and B2C marketing leaders (CMOs) and marketing agencies who work with CMOs on how to be successful in their roles, how best to work with other teams and with senior leadership, and how to meet business and marketing objectives.

Kelsey is a presenter for B2B-focused webinars and podcasts for Ģ��AV and she has spoken at industry events. A former practitioner, Kelsey has over 20 years’ experience leading B2B marketing teams. She received her undergraduate degree from Columbia University.