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I think you just need to look at the example of smartphones, they've been around forever, but mcommerce has been much slower to catch on, despite the fact that we've all got these phones in our hands and use them on a daily basis. We're still doing a lot of our shopping via desktops. So that's my thought. Marcus Johnson:. Ethan. Ethan Cramer-Flood:. Yeah.

Conversely, if a consumer downloaded the app to use Pay, Walmart can more easily pull them into ecommerce or mcommerce. Ultimately, this can tighten customer relationships. Co-brand credit card with Capital One. The card offers 5% cash back for in-store purchases made via Walmart Pay in the first year.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.