Chart
| Mar 11, 2025
Source: TeenVoice
On-demand/streaming service adoption in Indonesia was 94.8%, slightly below the regional average of 96%. Video streaming adoption was also strong at 94.3%, ranking it No. 4 in the region. Indonesia was No. 2 in the region for social media usage at 99.4%. This is higher than the regional average of 98%.
Report
| Oct 30, 2024
Our definition of retail in ad spending includes food service (where ad growth has slowed) and excludes CPG brands (a high-growth contingent in 2024), while our retail sales forecasts exclude food service and include retail sales of CPG products. Retailers will hold steady in their reliance on search ads. Performance marketing holds a strong pull for retail.
Report
| Oct 4, 2024
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
The company is seeking to expand its retail media dominance through Amazon Retail Ad Service, an in-testing ad tech product the company plans to license to other retailers. That service would put Amazon in competition with other major ad tech providers that have benefited from the retail media advertising boom.
Article
| Feb 7, 2025
This consolidation represents a calculated approach to streamline Amazon's media offerings, potentially setting a precedent for other streaming services that may be considering similar simplification measures.
Article
| Nov 14, 2024
Digital audio ’ ad businesses are showing signs of maturity. After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era.
Report
| Jan 21, 2025
Zooming out: Competition among broadcasters and streaming services for live, high-viewership events has emboldened Macy’s to nearly triple its asking price from its previous contract.
Article
| Nov 26, 2024
Chart
| Mar 14, 2025
Source: European Commission
Chart
| Mar 13, 2025
Source: Bango; 3Gem Research
Chart
| Mar 13, 2025
Source: Bango; 3Gem Research
Chart
| Mar 13, 2025
Source: Genesys
With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 13, 2025
Source: Genesys
Chart
| Mar 4, 2025
Source: Tinuiti
That will put it in direct competition with more premium streaming services for CTV ad dollars. Streamers will become more social. YouTube’s popularity is largely due to its wide library of creator and influencer content and the ability for viewers to engage socially with those videos. That will expand in 2025 in at least two ways.
Report
| Nov 14, 2024
Chart
| Mar 4, 2025
Source: LoopMe
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
Identity protection and credit monitoring services. Up to $15 per month toward a streaming service for up to two years if customers open their first Berkshire One checking account and direct deposit $2,000 or more into it. The reception: Internally, the bank reports a fourfold increase in customer engagement compared to US digital-only banks, based on per-client deposits and product subscriptions.
Article
| Nov 13, 2024
Chart
| Mar 1, 2025
Source: ĢAV