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Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Just for a little bit of context, TikTok represents less than a 10th of influencer marketing spending in the US and only about 5% of total digital ad spending worldwide. And so I think that makes it really safe to say that the creator economy is much bigger than just TikTok. Sarah Marzano (03:14):. Thanks. I think that really puts things into perspective.

By 2024, 75% of the global population will have its personal data covered under privacy regulations, according to Gartner. The implementation of GDPR updated and harmonized privacy laws and set the benchmark by which other countries can measure themselves.

Meta is a staple in most marketers’ ad strategies and will account for 22.8% of worldwide digital ad spending in 2024, per our forecast. Both Facebook and Instagram already offer some search ad placements, while WhatsApp monetizes via business messaging tools. There’s little doubt that Meta will ultimately introduce ads or other paid business features into Meta AI as it scales.

Where digital ad dollars are going now: We estimate healthcare and pharma digital ad budgets will keep growing over the next few years, reaching nearly $20 billion in 2024. Reaching doctors is still key. Marketers will spend nearly $1.6 billion on digital B2B marketing efforts in 2023. We expect that to grow to $1.77 billion in 2024.

Twitter’s decline will be steep in the US. User counts in the US will drop at almost double the global rate this year, and declines will be even heavier in 2024 (8.1%) and 2025 (8.8%). User distrust in the US is magnified by heavy coverage of the takeover drama as well as the isolation of ideological camps that use Twitter for political messaging. In Japan, Twitter’s still No. 1.

So as I mentioned, under 4% growth for total media ad spending in the US this year. However, we expect growth to more than double next year for ad spending. 4% this year, 3.8, over 8% next year. But that's driven by a ton of events which have crept up on me at least, paris Olympics 2024, there's a US election, the Men's Euro 2024 football tournament and just an improving economic climate as well.

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

Follow us on Instagram. Episode Transcript:. Rob Rubin:. Join us for the upcoming webinar, What Banks Need to Know Ä¢¹½AV Gen Z, on September 19th at 2PM Eastern Time.

The facts: The oldest Gen Alpha consumers (i.e., those born between 2010 and 2024, per McCrindle) are turning 14 this year. The assumption: Because Gen Alphas are still children, they don’t have favorite brands or purchasing power.

Yeah, it's quite the flywheel and looking at Amazon share of advertising, share of the digital ad pie in the US keeps growing. We expecting to have 14% sliced this year. What does 14% mean? It means it's two thirds the size of Meta who's in second place? So Amazon is two thirds the size of meta in terms of digital ad dollars in America, and put another way one encountered.

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

Retail media, TikTok, and connected TV (CTV) present opportunities for effective digital ad spending. Each of these channels is growing fast, with ad spending often lagging the sales potential.

(Note: Due to the uncertainty, our Twitter forecast goes only through 2024.). Technical issues and offensive content will drive away users. Before the takeover saga began, we had expected increases of 1.7% this year and 1.4% next year. Twitter will lose users in every region in 2023 and 2024.

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

Still, it commands nearly a quarter share of overall digital ad spending in Canada, despite last year’s revenue decline, and other platforms continue to proliferate their ad products and user offerings. Behind the Numbers.

Cookies are those things that track us across the internet so that advertisers can target us with ads. The problem is the industry is nowhere near ready, according to a lot of folks, but specifically Anthony Katsur, chief executive of the IAB Tech Lab. I'll let you all pile in, because you are all on this very digital advertising and media desk.

So search advertising in the US, $110 billion space, $120 billion next year. It makes up 42% of digital ad spend. So that's the market that we're talking about. By company, Google has over half. Amazon 20%, Microsoft and Apple 5% a piece. So that's the landscape. But the Google and Amazon gap, it's about 30% difference now, 20 for Amazon, 50 for Google.

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.