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However, across the combined regions, 鈥渙nline advertising 蝉别谤惫颈肠别鈥� accounted for $1.65 billion (63%) of total revenues of $2.62 billion in 2022. This was down significantly versus 2021, when advertising accounted for 81% of total revenues. A good chunk of this share is going to livestreaming. The larger marketing potential that TikTok offers is significant.

In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for radio and digital audio services ad spending. This deck will:. Map out the ad spending growth trajectories for both terrestrial radio and digital audio through 2028. Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending.

Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.

DoorDash partners with Lyft: The combination should make the delivery service a stronger competitor to Uber, which offers members of its Uber One service free food delivery and discounted rides.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

And many households use two or more devices to get their CTV services. Click here to view our full forecast for US CTV users by device. Roku is the industry leader among brands, but its CTV share has plateaued. Roku has long been a CTV market leader thanks to its popular streaming devices, smart TV operating systems, and (more recently) Roku-branded smart TVs.

Our take: Amazon says its AI recaps will be rolled out to non-Amazon devices in the coming months, which could improve the user experience even outside its suite of smart devices and Fire TVs鈥攁n important step to take given the abrasive launch of ads and the steady flow of streaming services looking to piggyback off the company鈥檚 enormous subscriber base.

The news: Nielsen has gained approval to integrate first-party data from streaming services into its TV panel measurement, the Media Rating Council announced last week. The green light will let Nielsen tap into both panel-based measurement and streamers鈥� first-party data when assessing viewership for broadcasts available through both channels.

As payfacs, platforms can integrate payment processing into a broader array of payment and nonpayment products and services. This sets up cross-sell opportunities that drive even more revenues to the payfac across more of its products. Payment facilitators (payfacs) set up merchants' payment services, underwrite accounts, and process transactions for acquirers.

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

Our take: Future opportunities within Apple鈥檚 and Google鈥檚 connected car ecosystems include in-car exclusives, new sports and game apps, and subscription services catering to drivers and riders.

Some of that comes from video services鈥攍ike YouTube鈥攖hat are major media for streaming, including podcasts. Even traditional audio streaming services and CTV platforms, such as Spotify and Roku, have partnered to create image and video ads that play during audio streaming. Chatbots are an untapped source of digital advertising.

Did I read though that they're going to be saying goodbye to the competitor streaming service bundles? They said that their growth strategy will not be by bundling itself with other streaming services going forward. So I think they're going to try to pull back from that, at least that's what I think I read. Daniel Konstantinovic (05:09):. Yeah, it seems like Ted Sarandos might've said that,-.

And subscription services and financial technology solutions gross profit jumped 34% YoY. Why this matters: Despite finally achieving profitability, Toast鈥檚 GPV growth slowed from 38% a year ago. The point-of-sale (POS) provider faces growing competition as other POS providers launch more restaurant-specific solutions.

Interest in subscription services is growing, and users on paid-for services from Nintendo, Sony, and Microsoft have increased 23% since Q4 2021. Best practices: Ads could be a safer route to monetize users than microtransactions or paid virtual items like loot boxes, considering the potential for regulations and users鈥� open-minded opinions of in-game ads.

Several other streaming services like Prime Video have rolled out similar features. Now, Netflix offers an official way to share scenes that directs viewers back to its platform. Moments provides a unique way for Netflix content to go viral organically, attracting new viewers and amplifying conversations around trending shows and films.

ESPN鈥檚 new platform marks a bold digital pivot: Meanwhile, Fox is launching Fox One to stay competitive in the streaming era.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

We anticipate continuing integration of genAI into search capabilities across a wide range of platforms and services, including email clients, productivity tools, social media networks, ecommerce sites, and streaming services. Google鈥檚 efforts to integrate Gemini into Gmail鈥攈elping users search and summarize emails鈥攕howcases this trend.

[NEW_PARAGRAPH]Now sub-OTT streaming, the general category that Netflix is in, is one of the categories that is still doing well. I mentioned before that a lot of big categories are stagnant or declining. Streaming services, they're still going up, but Netflix not really. It went down by not much, like a percent and a half last year, lost a couple minute or two among users this year.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers