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New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.

Proponents of TV advertising point to scale as why they鈥檙e coming back, but eventually, this dynamic will change as streaming services continue to grow鈥攁nd as YouTube continues to muscle into the CTV space. Major streaming services like Netflix and Disney+ only just introduced ad tiers.

The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.

Peacock had eight of its 10 highest streaming days during the Olympics. NBC's primetime coverage drew an impressive 4.1 million daily viewers. NBCU鈥檚 planning clearly contributed to this triumph:. The company seamlessly integrated streaming and traditional broadcasts. NBCU updated its viewership data presentation to better reflect modern consumption habits.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Streaming soared. Predictions that these Olympics would be huge for streaming and CTV rang true. BBC Sport鈥檚 coverage of the Paris Olympics was streamed more than double the Tokyo Games three years ago, per The Independent. Warner Bros. Discovery boasted 7 billion minutes of Olympics content streamed on Max.

DoorDash is the latest delivery platform to turn to streaming to boost membership sign-ups: The company will offer DashPass subscribers free access to Max鈥檚 ad-supported tier in a bid to boost sign-ups and grow sales.

Its ad tech expertise and AI-driven optimization position it to deliver highly targeted ads in the growing CTV ad space, helping brands reach cord-cutters and streaming audiences. Deeper partnerships with telecom carriers and device manufacturers will unlock new monetization opportunities.

As Netflix continues to invest heavily in its content library and explore new revenue streams, its ability to execute its ambitious plans will be crucial in sustaining its momentum and premium valuation in the highly competitive streaming market.

Despite the rise of connected TV, over-the-air programming remains a vital part of the television ecosystem, engaging millions of viewers outside the scope of big data. Learn how comprehensive measurement strategies can ensure that every viewer counts, no matter how they choose to watch.

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

YouTube, Netflix, and Amazon are Gen Alpha鈥檚 coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.

New regulations have come into effect in the past few years to increase taxation on foreign platforms operating in Canada, including the Online Streaming Act, the Online News Act, and the Digital Services Tax. The unintended consequence is that companies like Netflix and Meta may curb their commitment to the market. The new Digital Services Tax (DST) will put pressure on return on ad spend.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

Streaming ad overexposure also irritates advertisers, who want their campaigns to draw customers rather than tick them off. Getting frequency right helps advertisers achieve better ROI by ensuring that ads are landing with viewers at appropriate intervals. Frequency capping across platforms is an issue as well, given that consumers move seamlessly between linear and streamers.

Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.

Prime Video鈥檚 ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

At the same time, major retail media networks like Amazon Ads and Walmart Connect are looking to draw more brands and retailers to streaming TV with enhanced targeting and attribution capabilities. Apparel and accessories will have the largest share of retail鈥檚 digital ad spending. That share, 28.2%, will grow through 2025 as the share commanded by other categories shrinks slightly.

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

Almost two-thirds of 18- to 24-year-olds in CivicScience鈥檚 survey said they would be likely to subscribe to a streaming service that offers creator content. As streamers search for ways to justify their recent price hikes, which has become more difficult amid the Hollywood strikes, access to exclusive creator content could offer a new value proposition to consumers.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.