蘑菇AV

Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Quickly, on that point, I was looking at some research, 84% of retail decision makers said maintaining real-time visibility of stock levels is a challenge. David Gottlieb (09:15):. Absolutely. Marcus Johnson (09:15):. According to Zebra's Global Shopper Study. Everyone basically is struggling with this. David Gottlieb (09:19):.

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

Apple鈥檚 competitive advantage: Apple鈥檚 bespoke hardware and retail stores will give it an advantage over Meta, which relies on Qualcomm and EssilorLuxottica for Ray-Ban鈥檚 processors and distribution. A large developer ecosystem and years of dabbling in augmented reality (AR) and mixed reality (MR) on iPhones and iPads provide fertile ground for an expansive app ecosystem for future wearables.

Retail media鈥檚 biggest players are maxing out their owned and operated surfaces

Retail continues to lead digital ad spending in France, though its share is diminishing as other sectors gain momentum. Overall, digital ad spending is seeing strong growth, driven by an improving economy and increasing investments across industries.

Go further: Read up on key use cases for generative AI search in retail.

"The biggest change in the past 25 years has been the rise of programmatic advertising and the shift to data-driven, personalized marketing," said Melanie Zimmermann, general manager, global retail media at Criteo. "This evolution has allowed brands to reach specific audiences with precision, optimizing ad spend and improving campaign effectiveness through automated technology and real-time data.".

Media Dynamics. MediaPost. VAB.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The phrase 鈥渞别迟补颈濒 apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1.

A two-tiered landscape will emerge in retail search. As major retailers develop proprietary AI capabilities to enhance product discovery and customer experience, smaller merchants will adopt third-party API solutions because of the cost and technical constraints of developing systems.

Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart. But unlike RMNs, FMNs capture retailer-agnostic data鈥攁nd therefore a fuller picture of customers鈥� spending. Many FMNs are being built on top of existing reward programs and have built-in reward functionalities alongside advertising. FMNs let banks tap a lucrative advertising opportunity.

Partnerships between streamers and retail media networks have created more targeted ad experiences, and AI is boosting its potential through automated media buying and optimization. Edmundson said that the targeted capabilities of CTV encourage advertisers to create differentiated messaging, instead of taking a blanket approach to please a wider range of consumers.

The news: T-Mobile is prioritizing advertising with the acquisitions of Vistar Media for $600 million and Blis for $175 million. Acqui-hiring established digital out-of-home (DOOH) and privacy-first ad tech firms bolsters T-Mobile鈥檚 capabilities, but integrating the new technologies and services could be a hurdle.