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OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

Ad spending definitely hasn't caught up with how much time spent people spend with audio, and still lags far behind, so that is a good one. Oscar Orozco:. And there's so much hype. We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

Roblox, which has attracted a host of brand partners to its metaverse gaming platform, launched new policies in response to an FTC complaint that include a ban on advertising to users under 13 that may keep marketers away.

US podcast advertising spending will jump from $1.3 billion in 2021 to $1.7 billion in 2022 and yet again to $2.2 billion in 2023, per our April forecast. The greatest opportunities for podcast listener growth lie in foreign markets.

We project US native video ad spending will increase to $38.30 billion this year. While its share of total video ad spend will decrease slightly, we project it will remain above 40%. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Marketers are still funneling plenty of ad spend into Meta鈥檚 platforms, TikTok, and YouTube. But frustrations among performance marketers have bubbled up as costs rise and privacy-related changes make it harder to target users. As a result, marketers are allocating more resources to brand-building.

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.

American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

As touched upon above, a primary challenge commerce media networks currently face is measurement, specifically how to present cross-channel campaign success and effectively measure return on ad spend, customer lifetime value, and more.

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft鈥檚 attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube鈥檚 current issues around violating children鈥檚 privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.

Ad dollars continue to shift to the platform. TikTok executives, who spoke across two separate panels, said 15% of all product discovery now takes place on TikTok, as #TikTokMadeMeBuyIt reaches 46 billion views and counting. They also said more than half of US TikTok users report watching less TV because of the platform.

So an example would be if you're sitting back and watching shows through your Roku at home and you see an ad for a camping stove that could conceivably have been targeted there using Walmart data and ad spending through Walmart. That's an offsite ad.

And then the final 20 I'm going to give to retail, which was something that they talked about a little bit on the call me didn't share how much China specifically was contributing to revenue this quarter, but it did say that it was included in the 41% growth from the APAC region, which was primarily commerce and gaming.

Amazon is also moving to reach consumers in novel ways with the rollout of a new TikTok-like product discovery feature on its app and by integrating shopping with gaming. Marketplace retail media networks鈥� move into social can help drive sales among young shoppers.

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.

We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.

On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Ad spending on reruns has gone up as Daniel Constantinovich, one of our briefings writers, notes as well because of a lack of original contents. And Warner Bros. Discovery saying that Hollywood strikes will cost it $500 million in revenue this year.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

Visit walmartconnect.com today and see how they can help make your media spend meaningful. Walmart Connect, more than media, meaningful connections. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly listen, an e-Marketer podcast made possible by Walmart Connect. This is the Friday show that shows up when it wants to. Right Suzy? Suzy Davidkhanian:.