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By 2026, nine streaming platforms鈥攊ncluding Roku, Netflix, and Amazon鈥攁re expected to have $1 billion+ CTV ad businesses, intensifying the need for innovation. Unlike competitors such as Roku, which has drawn user backlash for pre-home screen autoplay ads, Samsung is leaning into interactive, opt-in formats that have the potential to enhance viewer experience.

On the video front, Spotify also has to worry about potential entrants like Netflix; Fox鈥檚 Tubi is also entering the market through its purchase of Red Seat Ventures. Our take: Simmons is at the center of Spotify鈥檚 shift from costly licensing deals to sustainable, ad-supported content and video. Spotify is betting big on video to drive engagement and ad revenues.

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

NBCU-owned Peacock ranks highly for subscription OTT ad revenues at $2.25 billion, surpassing services like Netflix and Disney+, but lags behind these companies in overall growth. Maintaining rights to the Thanksgiving Day Parade could sustain steady growth for the platform, giving it an advantage and ensuring NBCU remains competitive in an increasingly fragmented media environment.

If the economy stabilizes, Netflix and Peacock will join the ranks of the $2 billion ad revenue club this year. The numbers below are our best-case scenario Q1 estimates for 2025. These figures are still within reach should the tariff chaos be shorter-lived than expected. Among these large players, Netflix, Walmart, TikTok, and Amazon are set for the fastest growth, at least in theory.

Those creators allow YouTube to keep costs low compared with streaming competitors like Disney and Netflix, which spend millions on high-quality, original programming. The road ahead: Google鈥檚 share of global digital advertising spending is steadily shrinking, but YouTube has remained a bright spot for multiple quarters.

Netflix exceeds Q1 forecasts with strong earnings and subscriber growth: Shifts reporting focus from subscriber numbers to revenue and engagement starting 2025.

Netflix phases out Basic plan amid ad-supported regrets: The company鈥檚 approach to lifting ad-tier subs puts it far behind Amazon.

But now, as creators on platforms like YouTube compete with streamers like Netflix and Max for consumer attention, marketers believe that the term "influencer" could be limiting. Brands and agencies should shift their thinking to understand the scope of a partner鈥檚 value, said HYDP founder and CEO Thomas Markland. He added that 鈥渢hese individuals are no longer one-dimensional digital transactors.

Netflix experiences growing pains as an ad platform: It misses some viewership guarantees by a mile鈥攖hough it鈥檚 trying to make up for it.

InfoSum鈥檚 notable client relationships with Netflix, Samsung Ads, and TransUnion will be integrated into WPP Open, the company鈥檚 AI-powered marketing engine. Zooming out: The move is part of WPP鈥檚 鈥渕ajor investment鈥� in artificial intelligence and follows recent bets on Stability AI and internal tools used in partnerships with brands like Heineken.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

Other streamers have also struggled with live events, with Netflix suffering a major outage during the Jake Paul vs. Mike Tyson fight in November. These incidents highlight the technical challenges of streaming large-scale events and the reputational risk for platforms that fail to execute smoothly.

Millennials overindex on Instagram, Reddit, and Netflix compared with the total population. Almost 70% of millennials are on Instagram compared with 28% of the total population. The 28-percentage-point lead means Instagram is the social media platform that is most likely to find millennials after Facebook. Millennials make up 43.3% of Reddit users.

Platforms like Netflix and Spotify would likely gain users and time spent if the ban goes into effect, but they would also lose an important marketing vehicle. Individual musicians and artists who rely on TikTok for discovery would be hit even harder. Creators are split on a TikTok alternative.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Platforms like Netflix and Disney+ have hiked prices and cracked down on password sharing, boosting revenues. Use this chart: Streaming platforms and retail membership programs can use this chart to make the case for bundling services or loyalty incentives to retain subscribers. Related 蘑菇AV reports:. Digital Video Forecast and Trends Q1 2025 (蘑菇AV subscription required).

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.