蘑菇AV

Sports channels have also seen a notable 105% increase. An opportunity for advertisers: The breadth of niche content and channels available on FAST services makes it a valuable channel for marketers looking to target specific audiences. The number of US FAST viewers is expected to reach 115.6 million in 2025, per our forecast.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

Cardholders will earn 1 point and tier credit for every $1 spent everywhere else, including deposits on BetMGM, the company鈥檚 online sports betting and gaming platform. Cardholders will also get a $200 resort credit upon account opening and on their card anniversary each year. They can also get a complimentary night stay (up to $250) annually if they spend $25,000 or more on the card. Will it work?

It has also expanded stimulus measures to include mobile phones and other electronics, while local governments are handing out hundreds of millions of yuan in consumption vouchers to boost dining, hospitality, cinema, and sports spending.

Sports programming remains a relatively bright spot, but entertainment companies heading into Upfront season will need to lean heavily on live events and proven franchises to secure commitments. Our take: Marketers who can stay agile, build contingency plans, and focus on value-based messaging are more likely to come out ahead.

The event was the largest primetime entertainment show鈥攂arring sports鈥攐n broadcast television in 2024-2025鈥攁nd performed particularly well among younger demographics. The Oscars reached a post-pandemic high for adults ages 18-34 with about 2.8 million viewers, a 28% increase year-over-year.

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.

Live content has emerged as a key differentiator as major platforms invest in live sports content, as viewers accept commercial breaks during natural game stoppages and timeouts. But live event strategies now extend beyond traditional sports, with platforms like Amazon and YouTube securing rights to other live content like award shows to create highly-coveted ad inventory.

Macy鈥檚 would have good reason to triple the price tag鈥擳he Parade is one of three non-sports and non-election events to breach the top 100 most-watched programs in recent years, per Nielsen. NBCU and its competitors have paid billions to have a stake in live broadcasts that routinely deliver high viewership.

Let me, I can smuggle in an additional data point because the live sports component is why those that are growing are growing. So we've got Peacock and Amazon Prime Video are the ones that are starting to take share, and Netflix is losing share, and then you can pretty much entirely ascribe that to live sports. (11:10):.

Last year was particularly strong thanks to multiple sporting events as well as elections, and the outlook looks positive. But there may be some bumps in the road, particularly the US government鈥檚 imposition of tariffs (the full extent of which hasn鈥檛 been taken into account in our forecasting). Digital is the fuel to the ad industry鈥檚 fire. This year, 85% of all advertising spend will be digital.

Its global market share in 2024 was 16.4%, less than a percentage point lower than it was in 2022, and well ahead of adidas (9%) and Anta (3.7%), per Euromonitor data cited by Front Office Sports. Retailers are eager to resume ties.

New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.

鈥淎 lot of it is going to come down to whether they can license more sports content that's going to drive wholesale increases in subscribers,鈥� Verna said. 鈥淪ome of it may come down to what happens to the competition, especially considering how fragile some of its competitors are.鈥�. As consumers look to cut costs, trimming subscriptions won鈥檛 be their first move, said 蘑菇AV analyst Ross Benes.

"We looked at this timeline between 2002 and today, and there were persistent hits throughout music, sports, culture more broadly, of people talking about us, wearing us," said Kristen D'Arcy, CMO at True Religion, on a recent episode of "Reimagining Retail."

Neon spends low鈥攗nder $300,000 in linear TV across sports programming and a strong push on Neon鈥檚 YouTube channel, per Deadline鈥攂ut still succeeds because marketers speak to genre audiences through strategic, targeted guerilla marketing. Disney could benefit from a similar strategy that focuses on ground-level efforts to generate excitement for Marvel content.

US Sports Streaming 2024(蘑菇AV subscription required).

Similarly, the Triangle Rewards program (which includes the Mark鈥檚 and Sport Chek banners, among others) has about 11 million users. Click here to view the full forecast for Amazon ad revenues in Canada. Media buyers are increasing their investments and expectations. More than 60% of media buyers actively buy retail media, according to a fall 2024 survey by IAB Canada and the Retail Council of Canada.

Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.

All eyes have been on streaming at this year鈥檚 upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.