蘑菇AV

California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.

Consumers are fairly good at ignoring or tuning out ads. But they are very aware when ads target them based on their online activity. However, that knowledge does not automatically result in a more negative perception of the ads themselves.

As retail media networks (RMNs) clamor for advertiser budgets, the channel鈥檚 measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men鈥檚, women鈥檚, and children鈥檚 apparel, accessories, and home goods.

This could slow overall ad spend growth, particularly for categories reliant on imported goods or with complex global supply chains. Deeper cuts could hit traditional channels like print, radio, and linear TV, which are already under pressure and overexposed to the vulnerable automotive sector. In contrast, digital channels with more measurable outcomes could prove more resilient.

President Donald Trump鈥檚 shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

With TikTok in limbo, Neptune is pitching itself as a mental-health-conscious, creator-first alternative, but it鈥檒l need more than good vibes to scale

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Dick鈥檚 Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.