Report
| Mar 20, 2025
The trend: Walmart has begun rolling out “Summer Frights” Halloween displays in about 1,000 stores across the US, featuring quirky early-season items like watermelon jack-o’-lanterns and ghost plushies in Hawaiian shirts.
Our take: Walmart is smart to embrace offbeat retail moments like Summerween.
While consumers are cutting back on discretionary spending, they continue to splurge on seasonal celebrations like Halloween and the holidays.
Halloween alone has become a major retail event, with spending hitting $11.6 billion last year—a 31.8% increase from pre-pandemic 2019.
Summerween pulls some of that spending forward and gives budget-conscious shoppers a playful reason to open their wallets—even if they’re feeling spooked by the economy.
Article
| Jul 1, 2025
The news: The gaming industry is doubling down on handheld consoles.
Nintendo’s Switch 2 shattered single-day sales records with an estimated 3 million units sold at launch, outpacing the Sony PS4’s historic numbers.
Meanwhile, Microsoft announced its first handhelds—the ROG Xbox Ally and the ROG Xbox Ally X—partnering with Asus to blend Xbox and PC gaming in a portable format. They’re expected to launch during the holidays.
Our take: As cloud and console experiences merge into portable form, game design and ad models are set to evolve fast—opening up fresh real estate for marketers, game studios, and tech platforms alike.
Article
| Jun 10, 2025
Chinese consumers’ travel spending softened during a recent holiday: That’s a clear sign that confidence is strained due to trade tensions with the US.
Article
| Jun 3, 2025
Forecasts
| May 28, 2025
Source: Ģą˝AV Forecast
Forecasts
| May 28, 2025
Source: Ģą˝AV Forecast
Forecasts
| May 28, 2025
Source: Ģą˝AV Forecast
Memorial Day sales are live at Amazon, Best Buy, Home Depot, and more: As consumers cut discretionary spending, retailers aim to boost sales through holiday-driven promotions.
Article
| May 19, 2025
Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.
Article
| Apr 28, 2025
Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers.
“As of right now, we’re seeing a lot of unusual consumer behavior that’s likely to persist as long as tariff uncertainty persists,” said our analyst Sky Canaves, author of our “US Holiday 2024 Recap and 2025 Preview” report.
Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.
Article
| Apr 22, 2025
This sponsored article by CommerceNext will explore impactful holiday campaigns.
Article
| Apr 9, 2025
National Burrito Day is this Thursday: Chipotle’s success with the made-up holiday has driven competitors like Qdoba, Moe’s Southwest Grill, and even 7-Eleven to offer their own burrito-centric deals.
Article
| Mar 31, 2025
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
This week, teens want ads with products in action, consumers aren’t giving brands negative feedback, and St. Patrick’s Day doesn’t interest consumers as much as other holidays.
Article
| Mar 14, 2025
Article
| Mar 3, 2025
Report
| Sep 30, 2024
Report
| Sep 30, 2024
Dick’s Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.
Article
| Mar 11, 2025
Refined luxury thrived during the holidays: Shoppers splurged on timeless pieces from Coach and Ralph Lauren but held back on bolder, flashier styles from Versace and Michael Kors.
Article
| Feb 6, 2025
Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.
Report
| Aug 20, 2024
Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.
Article
| Feb 6, 2025
In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings.
Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.
Article
| Feb 3, 2025
Holiday spend, international transactions, and non-card payments boosted growth
Article
| Jan 31, 2025
Deckers relies on scarcity to drive Ugg, Hoka growth: That tactic paid off with record sales and profits during the holiday quarter.
Article
| Jan 31, 2025
Victoria’s Secret’s rebooted fashion show resonated with Gen Z: That, alongside the company’s efforts to expand and refresh its assortment, resulted in a solid holiday performance.
Article
| Jan 29, 2025
China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.
Article
| Jan 27, 2025