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HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl鈥檚 have seized the opportunity.

Prada鈥檚 Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands鈥� access to US consumers, while recession fears could trigger more conservative tastes.

The trend: From luxury fashion to outdoor gear, a flurry of mergers and acquisitions is underway in retail as companies streamline their portfolios and expand into adjacent segments. Tapestry struck a deal to sell its Stuart Weitzman brand to footwear conglomerate Caleres, parent of Allen Edmonds, Sam Edelman, and Vince, per The Wall Street Journal.

Walmart is ratcheting up its assortment of higher-end apparel and partnering with resale platform Rebag to offer pre-owned luxury accessories from brands like Gucci and Chanel. Amazon opened a dedicated storefront for Michael Kors merchandise on its platform. Academy Sports added Nike鈥檚 Jordan brand apparel and shoes to appeal to consumers who have a taste for higher-end products.

Social commerce has the potential to go mainstream for luxury. More than 40% of respondents overall said they had used or were interested in using social media channels to buy luxury products.

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers鈥� buying habits and intentions in the world鈥檚 largest personal luxury goods market to win a share of spending.

It has also recently added prominent retailers across a range of categories, including David's Bridal, luxury fashion brand Karl Lagerfeld, health and beauty companies like Goop, Warner Music Group, and the window covering company Hunter Douglas. Looking ahead: Shopify expects Q1 revenue growth to decelerate to a still-strong mid-20% range.

Department stores battled sluggish traffic and selective spending on luxury fashion. What it means for 2025:. Value-consciousness is paramount across all income levels, with affluent shoppers trading down to mass retailers for certain purchases. Inventory management has improved since the 2022 supply gluts, allowing for better margins despite discounting.

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.

Luxury ecommerce gets a boost from wealthy shoppers: Our Industry KPIs data shows that spending from top-tier consumers offset softening aspirational demand.

GenAI tool Jacquard helped luxury apparel marketplace Farfetch test creative with segments and personalize email copy. Optimizing paid search (medium impact, easy to implement). Why genAI? Advertisers buy search ads on keywords or word combinations. Search advertisers can use genAI to identify new keywords, group them in novel ways, and assess match levels that they may not have considered.

2025 could be another tough year for luxury companies: LVMH鈥檚 rough Q1 reveals considerable challenges as US spending drops.

Gucci sales slid 25% in Q1: The brand鈥檚 struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.

Tapestry鈥檚 advantages: Accounting practices notwithstanding, Tapestry is confident that its product array, affordable price point, and brand building efforts position it to continue growing despite falling consumer confidence and declining interest in luxury spending.

Hugo Boss is adjusting to the macro landscape on the fly: The German fashion house is rerouting China-made goods to other markets and stockpiling in the US to blunt the impact of tariffs.

On today鈥檚 podcast episode, we discuss how department stores are getting on, how they鈥檙e evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

However, the cost of living remains high, and shoppers are planning cutbacks on discretionary categories such as fashion and big-ticket purchases, per PwC鈥檚 September 2024 Consumer Sentiment Survey. People will keep buying more secondhand clothes in 2025. Some 41% of UK adults now buy and wear more secondhand clothing than they did two years ago, per a September 2024 survey by Oxfam.

Refined luxury thrived during the holidays: Shoppers splurged on timeless pieces from Coach and Ralph Lauren but held back on bolder, flashier styles from Versace and Michael Kors.