The news: US adults are increasingly dependent on digital platforms for news, with social media and video overtaking traditional news outlets for the first time. 54% of US adults get their news from social media, per the Reuters Institute鈥檚 2025 Digital News Report, compared with 50% from TV news and 48% from news websites and apps.
Our take: Linear platforms could offer personalized news digests and mobile- and social- friendly content to reengage younger users, while advertisers should diversify their campaigns across social media platforms to follow fragmented user engagement.
Over 80% of Gen Z want to unplug, according to new research from Quad and The Harris Poll, sparking demand for tactile brand moments like print catalogs, unboxing rituals, and pop-ups that feel more authentic than scrolling. Marketers who fuse these 鈥渞eturn of touch鈥� experiences with digital convenience can build deeper loyalty and lift sales.
The news: Sens. Bernie Sanders (I-VT) and Angus King (I-ME) have introduced a bill, The End Prescription Drug Ads Now Act, that would prohibit D2C prescription drug advertising on television, radio, print, digital platforms, and social media. Our take: Despite disdain for drug commercials among consumers and lawmakers, pharma marketers shouldn鈥檛 sound the alarm just yet.