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¶Ù¾±³¦°ì’s Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.

It’s a divergent retail environment: While ¶Ù¾±³¦°ì’s Sporting Goods and Abercrombie & Fitch expect shoppers to spend freely this holiday season, Best Buy’s sales were softer than expected.

Tote bag company Bogg Bag is skipping Prime Day to keep inventory available for retailers like Macy’s, Bloomingdale’s, and ¶Ù¾±³¦°ì’s Sporting Goods, where products can be sold at full price or at a smaller discount, CEO Kim Vaccarella told Reuters.

Hoka’s investments in innovation are winning over consumers willing to pay top dollar for premium sneakers, while its brand heat is gaining it more distribution with wholesale partners such as ¶Ù¾±³¦°ì’s Sporting Goods and Foot Locker.

With its wide selection of goods from grocery to furniture, a Walmart Supercenter would make the most sense to join ¶Ù¾±³¦°ì’s Sporting Goods, Macy’s, and JCPenney as an anchor store. Walmart could place smaller formats, like its Neighborhood Market store, throughout the mall for shoppers seeking a quick in-and-out experience.

She joined Hy-Vee in 2024 after leading retail media at ¶Ù¾±³¦°ì’s Sporting Goods. Why this matters: Retail media talent has the opportunity to climb to the top of the corporate food chain. While the lion’s share of retail media ad spending is claimed by Amazon, Mazza’s ascendance shows that brick-and-mortar companies are paying special attention to the rapidly growing sector.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Retailers of sporting goods and equipment are moderately increasing their spending on digital ads following a post-pandemic slump. In 2022 and 2023, ad spending growth in this sector slumped well below the retail average. But its small share of total retail digital ad spending (5.2% in 2024) means it doesn’t have much impact on overall industry growth trends.

US consumers keep spending: Better-than-expected results from Abercrombie, ¶Ù¾±³¦°ì’s Sporting Goods, and Cava demonstrate that shoppers are willing to splurge on some nice-to-have items.

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, ¶Ù¾±³¦°ì’s Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

The share of units sold for the most expensive products in the sporting goods, electronics, and appliances categories increased by 54% YoY, 48% YoY, and 35% YoY, respectively. In addition, the desire to avoid tariff-related price hikes in 2025 contributed to consumers’ eagerness to spend.

Industry impact: Leading enterprises like the Coca-Cola Corporation, ¶Ù¾±³¦°ì’s Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform. The partnership boosts Adobe’s standing in the $500 billion cloud market and could benefit enterprises already using AWS to host their customer data.

The looming threat of tariffs drove shoppers to trade up in categories like electronics, appliances, and sporting goods. Consumers’ growing awareness that tariffs will likely drive up prices drove shoppers to spend. The share of units sold for the most expensive goods is up 28% from November 1 to December 2, per Adobe. It soared 86% in electronics, 63% in sporting goods, and 59% in appliances.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales