Returns will pass the trillion dollar mark this year, with US ecommerce returns growth outpacing sales growth, per our forecast. 鈥淚t鈥檚 important for retailers and brands to look at their returns, because those ultimately eat into their margins,鈥� said our analyst Sky Canaves.
Mobile now accounts for close to half of total USretail ecommerce sales, according to our October 2024 forecast, and that figure is on the rise. Key stat: Temu鈥檚 popularity has shaken up retail. 57% of US consumers have shopped at Temu, according to Omnisend data cited by Just Style. 43% have shopped with Shein, the same survey found.
The share of USretail ecommerce sales transacted via marketplaces continues to rise and will reach nearly 40% by 2028. As more brands and retailers participate in this growing sector, they must understand consumer priorities and the complex and evolving dynamics of marketplace operations.