Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)

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May 4, 2023

Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)

Note

Respondents were asked "which media type(s) are you most receptive to experiencing ads?" Response choices included: social media, streaming TV, cable TV, broadcast TV, internet searches, radio or podcasts, magazines/newspapers, and other.

Methodology

Data is from a May 2023 NCSolutions report titled "Gen Z: How CPG Brands Can Build Brand Loyalty with the First Generation of Digital Native." 2,186 US adults ages 18+ were surveyed online during February 2023. Half of the respondents are from Gen Z (ages 18-26), the other half split among baby boomers, Generation X and millennials. Responses in this survey were weighted by location, education, income and other demographics to be representative of the overall U.S. population.

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5 charts on what marketers should know about the 2023 customer—from media habits to search behavior Banks use socially conscious marketing tactics to grow and differentiate themselves

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Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)

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May 4, 2023

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5 charts on what marketers should know about the 2023 customer—from media habits to search behavior Banks use socially conscious marketing tactics to grow and differentiate themselves

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Consumer Attitudes on Marketing Generation Z United States

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Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)

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