2025 Ä¢¹½AV Summits.
Ä¢¹½AV Summits are half-day virtual events led by our trusted analysts and key experts from the marketing community that give decision makers in advertising, marketing, and media deep analysis of the changing digital markets, so they can meet today’s challenges with empowering insights and strategies.
Upcoming and Featured Events
Digital audio didn’t replace traditional radio—it expanded the playing field. Today, US adults spend an average of 85 minutes per day with digital audio, creating more opportunities than ever for advertisers, according to Ä¢¹½AV forecasts.
Nearly 4 in 10 top performing brands are likely to use AI to adjust messaging based on customer engagement, according to Braze and Wakefield Research.
Featured Resources
Podcasts
Ä¢¹½AV’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media, commerce, advertising, and technology New episodes are published Monday through Friday everywhere you find podcasts.
The Behind the Numbers daily podcast helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology.
The Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
The Banking & Payments Show podcast covers the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more.
On-Demand Webinars
Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.
By 2027, 245.8 million people in the US will use connected TV (CTV), representing over 70.5% of the population, according to our forecast.
Connected TV (CTV) is thriving and changing. Advancements in technology coupled with ever-evolving viewer preferences and behaviors are reshaping best practices in CTV and ad-supported streaming.
Leading marketers know the importance of scaling upper-funnel channels and avoiding the trap of over-reported performance in the lower-funnel. But before you can confidently reallocate, you need a fully optimized foundation—one that turns ad spend into measurable, incremental growth.
Marketers are grappling with martech stacks that are increasingly fragmented, chaotic and poorly integrated. As consumer expectations rise, and media consumption patterns shift, that can prevent them from achieving their goals.
The marketing, advertising, and ecommerce landscape is constantly changing, and you need to pivot your strategies to adjust. That means more time looking into trends and data, and less time to strategize about what that data means.
Get ready to finish Q1 strong and keep that momentum going into Q2. In this live Tech-Talk Webinar, we’ll explore takeaways from seasonal trends, how shifts in retail media and consumer behavior are influencing spending habits, and which retailers are set to thrive in 2025.
Traditional loyalty programs don’t necessarily create loyal customers. Points-based systems, member discounts, and transactional perks aren’t fostering real customer commitment—they’re just short-term tactics.
Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices.
How do you prove the value of your marketing efforts in a timely manner? How do you know if you’re reaching enough of the right audiences to meet growth targets?
Ä¢¹½AV Summit: Creator Economy Trends 2025
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
Watch NowMore than a fifth of customers (22.8%) research products five or more times before buying, making accurate attribution even more crucial, according to research from Ä¢¹½AV and impact.com.
By 2025, 116.8 million people in the US—more than a third of the population—will use generative AI, according to our forecast.
Key stat: 85% of customer service representatives at organizations that use AI say it saves time, according to Salesforce research.
Explore the growing mobile app ecosystem, where users are expected to spend 92.7% of their mobile time in 2025, according to Ä¢¹½AV.
Amazon and Walmart combined will account for more than 84% of all retail media ad spending in 2025, according to an Ä¢¹½AV forecast.