Ä¢¹½AV

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Ä¢¹½AV

Our Story
Learn more about our mission and how Ä¢¹½AV came to be.
Learn More →
Our Clients
Key decision-makers share why they find Ä¢¹½AV so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about Ä¢¹½AV.
Contact Us →

Trending

AI search ad spending will climb with consumer adoptionÌýJune 30

US advertisers will spend $25.9 billion on AI search ads in 2029—13.6% of all search ad spending, up from just 0.7% in 2025, according to Ä¢¹½AV's May forecast.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on Ä¢¹½AV for today's industry news and data validation to make big picture strategy decisions.

Become a Client

On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

Our analysts took a look at the first half of this eventful year and provided their own very specific—albeit unlikely—predictions at what could happen in the second half of the year and beyond.

Despite the rise of digital shopping, brick-and-mortar still dominates retail. This makes in-store digital advertising attractive for marketers, but a new Ä¢¹½AV and Placer.ai study reveals critical disconnects between marketers' assumptions and consumer reality.

Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.

The news: US shopper interest in generative AI (genAI) assistants has spiked 223% between 2023 and 2025, per Chain Store Age. 69% of US consumers surveyed by CouponFollow have used AI assistants for shopping. Our take: Retail AI strategies must match their audiences. Those geared toward younger consumers should highlight AI use and innovation and even let AI guide purchases. For older consumers, focus on AI to inform, not take control.

The trend: Gen Z is opting out of both traditional pay TV and ad-supported streaming tiers, signaling deeper changes in viewing behavior. Just 42% of Gen Z subscribers use ad-supported SVOD, while less than half of all US households now maintain a pay TV subscription. Our take: Streaming’s future depends on reaching the next generation, but current models—especially ad-supported tiers—aren’t meeting Gen Z where they are. With only 1.3 hours of streaming and 0.8 hours of traditional TV per day, Gen Z prefers social video, gaming, and music. To stay relevant, platforms must prioritize native formats, interactivity, and creator integration over legacy ad models.

The news: Discount furniture retailers are stepping up their expansion as much of the industry contracts. Our take: Consumers are focusing more on value, and that push could change US perceptions about shopping for furniture—emphasizing value and simplicity over stylish but costly designs

Want more marketing insights?

Sign up for Ä¢¹½AV Daily, our free newsletter.

Sign Up

The news: While major companies are picking up generative AI (genAI) for coding, many developers remain skeptical about using it without human oversight. Three-quarters (78%) said AI tools have made them more productive, but a similar share (76%) don’t entirely trust AI-generated code, per Qodo’s The State of AI Code Quality report. Our take: Remaining skepticism from developers—one of the professions closest to AI—shows that companies use genAI as a support tool and co-pilot rather than a replacement for human judgment. Training employees on AI’s weaknesses and requiring review can help reduce errors.