Snapchat launches ‘Find Your Favorites’ campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.
The world's top companies rely on Ä¢¹½AV for today's industry news and data validation to make big picture strategy decisions.
Become a ClientThe Trade Desk bolsters its data by acquiring Sincera: The deal hints at a future for DSPs, which face increased competition from sellers.
While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.
We explore best practices that can help FIs build bonds with younger customers.
With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta’s ad-heavy platforms.
Healthy consumer spending and higher interest income drove gains. But consumers’ financial health isn’t on a glide path yet
Partnership negotiations will have to deal with the program’s list of hurdles
MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.