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June 1, 2023

Average Time Spent per Day With Digital vs. Traditional Media by US Adults, 2021-2025 (hrs:min)

Note

Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult ... population according to the US Census Bureau 2010 release, not the number of users of each medium.More

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Featured In

US Time Spent With Media Forecast 2023Changing TV trends that healthcare marketers should know A slight increase in minutes per day with media, thanks to another boost for digital

Sources

Chart Title

Average Time Spent per Day With Digital vs. Traditional Media by US Adults, 2021-2025 (hrs:min)

Publication Date

June 1, 2023

Sources

Featured In

US Time Spent With Media Forecast 2023Changing TV trends that healthcare marketers should know A slight increase in minutes per day with media, thanks to another boost for digital
Topics
Time Spent with MediaUnited States