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Explore our Research →Spotify listenership towers over competitors
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ÌýMay 9, 2025
CMX’s hiring approach for the current and future state of retail media
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ÌýMay 9, 2025
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ÌýMay 9, 2025
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Starbucks’ luster fades as upstarts like Dutch Bros gain momentum
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ÌýMay 9, 2025
Peloton uses ‘micro-stores’ to expand retail footprint
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ÌýMay 9, 2025
Almost half of BNPL users—and two-thirds of Gen Zers—report problems
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ÌýMay 9, 2025
Affirm boasts strong fiscal Q3 thanks to Affirm card and strategic partnerships
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ÌýMay 9, 2025
Merchants want high sales conversions—this is the tech they think will get them there
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ÌýMay 9, 2025
Creative services are a top retail media priority
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ÌýMay 8, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 17, 2023
Marketing Channels That Enable US B2B Marketers to Most Effectively Connect With Prospective Buyers, April 2023 (% of respondents)
Note
Respondents were asked, "Which of the following channels enables you to most effectively connect with your prospective buyers?"Methodology
Data is from the October 2023 Ascend2 report titled "B2B Perspective on Multi-Channel Marketing" in partnership with Zoominfo. 101 US B2B marketers were surveyed during April 2023. Respondents were from companies with fewer than 50 employees (58%), 50 to 500 employees (23%), or more than 500 employees (19%) in a job role of vice president/director/manager (35%), owner/partner/C-level (52%), or non-management (13%).Sources
Chart Title
Marketing Channels That Enable US B2B Marketers to Most Effectively Connect With Prospective Buyers, April 2023 (% of respondents)Publication Date
October 17, 2023