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November 20, 2023
Ways in Which US Gen Z/Millennials vs. Gen X/Baby Boomers Plan to Shop During the 2023 Holiday Season, Oct 2023 (% of respondents)
Methodology
Data is from the November 2023 The Harris Poll report titled "2023 Holiday Shopping Trends." 2,079 US adults ages 18+ were surveyed online during October 13-15, 2023.Featured In
Younger consumers head to malls, older generations visit retailer sites this holiday season Pickleball may not be the savior malls hoped forKohl’s, Macy’s contend with takeover bids as department stores’ decline continuesWhile upscale malls thrive, many others struggle to evolveSources
Chart Title
Ways in Which US Gen Z/Millennials vs. Gen X/Baby Boomers Plan to Shop During the 2023 Holiday Season, Oct 2023 (% of respondents)Publication Date
November 20, 2023