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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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December 7, 2023

Expected Change in Creator Content Investment in 2024 According to US Advertisers, Oct 2023 (% of respondents)

Methodology

Data is from the December 2023 Interactive Advertising Bureau (IAB) report "The Creator Economy Opportunity: Where Authenticity Meets Impact" in partnership with TalkShoppe. 400 US brands and agencies and 2,001 US video viewers were surveyed online during September-October 2023. Video viewer respondents were ages 18-65.

Featured In

Later acquires Mavely for $250M to boost creator monetization tools

Sources

Chart Title

Expected Change in Creator Content Investment in 2024 According to US Advertisers, Oct 2023 (% of respondents)

Publication Date

December 7, 2023

Sources

Featured In

Later acquires Mavely for $250M to boost creator monetization tools
Topics
Influencer MarketingUnited States