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Explore our Research →Commerce media’s rise signals shift in ad strategy
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ÌýJul 3, 2025
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ÌýJul 2, 2025
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ÌýJul 2, 2025
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ÌýJul 2, 2025
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ÌýJul 2, 2025
Cloudflare marketplace lets websites charge AI bots for scraping
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ÌýJul 2, 2025
Tariffs, weakening demand for beer weigh on Constellation Brands
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ÌýJul 2, 2025
US adults eye switching brands to combat tariffs
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ÌýJul 1, 2025
The top healthcare stories in the first half of 2025
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ÌýJul 1, 2025
Microsoft AI tops human physicians in diagnostic accuracy
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ÌýJul 1, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 1, 2024
TikTok Will Convert Over 40% of US Users Into Buyers in 2024, Ahead of Facebook and Instagram (% of US users of each social network who make a purchase on the platform, 2022-2028)
Note
Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.Chart Title
TikTok Will Convert Over 40% of US Users Into Buyers in 2024, Ahead of Facebook and Instagram (% of US users of each social network who make a purchase on the platform, 2022-2028)Publication Date
November 1, 2024