Factors That Would Make US Gen Z vs. Millennial Adults Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)

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December 9, 2024

Factors That Would Make US Gen Z vs. Millennial Adults Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)

Note

Data was provided to Ģ��AV by IAB.

Methodology

Data is from the December 2024 Interactive Advertising Bureau (IAB) and Sonata Insights report titled "The AI Ad Gap: Why Young Consumers Aren't Yet Buying Into Gen AI Ads." 300 US respondents ages 16-43 were surveyed during August-October 2024. 150 respondents were Gen Z (ages 16-27) and 150 were millennials (ages 28-43). In addition, 75 US advertising executives at companies with annual media spend of at least $1 million were surveyed.

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Factors That Would Make US Gen Z vs. Millennial Adults Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)

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December 9, 2024

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Younger generations are more drawn to visual quality in AI ads Meta AI could become a powerful ad vehicle

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Consumer Attitudes on Marketing Artificial Intelligence (AI)United States

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Factors That Would Make US Gen Z vs. Millennial Adults Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)

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