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Explore our Research →Spotify listenership towers over competitors
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ÌýMay 9, 2025
CMX’s hiring approach for the current and future state of retail media
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ÌýMay 9, 2025
Charlie Day says your out-of-home campaign needs to take a bigger swing
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ÌýMay 9, 2025
Threads adds tools for creators navigating blurry algorithm lines
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ÌýMay 9, 2025
Starbucks’ luster fades as upstarts like Dutch Bros gain momentum
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ÌýMay 9, 2025
Peloton uses ‘micro-stores’ to expand retail footprint
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ÌýMay 9, 2025
Almost half of BNPL users—and two-thirds of Gen Zers—report problems
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ÌýMay 9, 2025
Affirm boasts strong fiscal Q3 thanks to Affirm card and strategic partnerships
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ÌýMay 9, 2025
Merchants want high sales conversions—this is the tech they think will get them there
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ÌýMay 9, 2025
Creative services are a top retail media priority
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ÌýMay 8, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 1, 2024
Over Two-Thirds of Americans Will Listen to Digital Audio in 2025, and the Share Will Keep Climbing (millions in US digital audio listeners, % change, and % of population, 2022-2028)
Note
These include radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) ... playlists; music or other audio content delivered within a website or app (e.g., in-game music services); audio streams delivered via video platforms like YouTube; or audio podcasts (streamed or downloaded); Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and Ä¢¹½AV interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
Over Two-Thirds of Americans Will Listen to Digital Audio in 2025, and the Share Will Keep Climbing (millions in US digital audio listeners, % change, and % of population, 2022-2028)Publication Date
September 1, 2024