Source Profile: AdRoll
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyses both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
AdRoll empowers business to consumer brands to flourish in the digital landscape, offering a suite of products and services tailored for robust advertising and marketing performance. With a focus on tangible outcomes, AdRoll’s solutions drive results across key facets of digital marketing. Through targeted retargeting ads, AdRoll helps its clients elevate conversion rates and diminish acquisition costs by engaging website visitors with personalized content. The platform’s brand awareness ads extend market reach, enabling businesses to connect with new audiences and bolster recognition through strategic campaigns across diverse channels. AdRoll also offers comprehensive analysis and attribution across channels, so marketers can optimize performance for their entire digital strategy.
We appreciate AdRoll’s comprehensive offerings, which are designed to help brands forge lasting customer relationships, boost revenues, and attain their growth objectives.
Methodology Behind the KPIs
AdRoll’s data is compiled from 10,000+ campaigns managed by the AdRoll platform in the 2nd half of 2023. The data is aggregated from advertisers in North America, Europe and the Asia Pacific region. All data collection and analysis adhered to privacy regulations and ethical guidelines. Personal information was anonymized, and all findings were aggregated to ensure confidentiality.
KPIs in the Portal
| Category | KPI | KPI Definition |
|---|---|---|
| Native Display Ad CTR | Native display ad CTR (clickthrough rate) is calculated by dividing the number of clicks an ad receives by the total number of times the ad is displayed (impressions). | |
| Native Display Ad CPC | CPC (cost per click) growth is percent change in the sum of spend divided by clicks for each time period. | |
| Meta Average CPC | CPC (cost per click) growth is percent change in the sum of spend divided by clicks for each time period. | |
| TikTok Average CPC | CPC (cost per click) growth is percent change in the sum of spend divided by clicks for each time period. | |
| Pinterest Average CPC | CPC (cost per click) growth is percent change in the sum of spend divided by clicks for each time period. | |
| Meta Average CPM | Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period. | |
| TikTok Average CPM | Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period. | |
| Pinterest Average CPM | Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period. | |
| Meta Ad CTR | Facebook ad CTR (clickthrough rate) is calculated by dividing the number of clicks a Facebook ad receives by the total count of times the ad is displayed (impressions). |
Access Industry KPIs.
Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 50 leading sources of industry KPIs—and growing.
Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.
