Source Profile: Cart.com.
Cart.com’s data offers clients a comprehensive view of their commerce operations. This allows them to manage inventory, fulfill orders, and track performance across channels. By providing insights into customer behavior, sales trends, and operational efficiency, Cart.com helps businesses optimize their product listings, streamline logistics, and enhance customer engagement. This integrated data approach enables clients to make informed decisions, improve their omnichannel strategies, and scale their businesses more effectively, which results in a more seamless and efficient commerce process from discovery to delivery.
Cart.com provides an all-in-one ecommerce platform designed to help businesses streamline their operations and scale effectively. Its Order Management Software (OMS) enables businesses to oversee stock levels, track order processing, and manage fulfillment across multiple channels. Cart.com’s Omnichannel Fulfillment services ensure fast and accurate delivery, improving customer satisfaction, while the Customer Engagement Suite offers tools to analyze user behavior and create targeted marketing campaigns.
We value Cart.com’s integrated platform that combines operational tools with marketing analytics, helping businesses optimize inventory, enhance customer experiences, and refine their marketing strategies. By offering solutions like OMS and customer engagement tools, Cart.com empowers businesses to make data-driven decisions and adapt to a competitive marketplace. Its unified approach supports clients in achieving operational efficiency and sustainable growth in the ecommerce landscape.
Methodology Behind the KPIs
Cart.com collects quarterly data across Beauty, Apparel, and Lead Generation sectors. This data encompasses 35+ Beauty campaigns, 110+ Apparel campaigns, and 40+ Lead Generation campaigns across paid search, paid social, and programmatic media. Campaign performance metrics are benchmarked and filtered for accuracy, focusing on engagement, conversions, and cost efficiency across targeted ad placements.
KPIs in the Portal
| Category | KPI | KPI Definition |
|---|---|---|
| Retail Media (within the marketing metrics) | Shoppable Ad Google Analytics Return on Ad Spend (ROAS) | The revenues generated from a shoppable ad campaign in Google Analytics compared with the amount spent on the campaign, reflecting the effectiveness of the ad in driving sales |
| Retail Media (within the marketing metrics) | Shoppable Ad Platform Return on Ad Spend (ROAS) | The revenues generated from a shoppable ad campaign on a specific platform compared with the amount spent, reflecting the platform’s effectiveness in driving sales |
| Retail Media (within the marketing metrics) | Shoppable Ad Clickthrough Rate (CTR) | The percentage of users who click on a shoppable ad after viewing it, indicating the ad’s ability to drive user interest |
| Retail Media (within the marketing metrics) | Shoppable Ad Google Analytics Conversion Rate | The percentage of users who complete a desired action, such as making a purchase, after interacting with a shoppable ad in Google Analytics |
| Retail Media (within the marketing metrics) | Shoppable Ad Platform Conversion Rate | The percentage of users who complete a desired action, such as making a purchase, after interacting with a shoppable ad on a specific platform |
| Retail Media (within the marketing metrics) | Shoppable Ad Engagement Rate | The percentage of users who interact with a shoppable ad, such as clicking or engaging with product details, reflecting user interest and interaction with the ad |
| Retail Media (within the marketing metrics) | Lead Generation Clickthrough Rate (Lead Gen CTR) | The percentage of users who click on a lead generation ad after viewing it, indicating the ad’s effectiveness in capturing potential leads |
| Retail Media (within the marketing metrics) | Cost per Lead (CPL) | The average cost an advertiser pays to acquire a lead through a lead generation campaign, reflecting the cost efficiency of the campaign |
| Retail Media (within the marketing metrics) | Cost per Acquisition (CPA) | The amount spent on ads divided by the number of conversions |
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