LGBTQ+ consumers are a rapidly growing, influential segment, with expectations for brand authenticity, year-round inclusion, and genuine support. We explore their values and media behaviors as well as strategies for marketers to meaningfully engage.
When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.
The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.