Social network user growth will be slow on a worldwide level, but 2025鈥檚 meager 2.9% increase will still equate to more than 115 million new users. Facebook remains in the lead in most countries and regions, even though its share of internet users is declining.
Despite high penetration of social networks among internet users in Asia-Pacific, population-wide adoption lags. As such, we expect 209.6 million new social media users in the region between 2025 and 2029.