India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.
Internet adoption in Asia-Pacific will rise from 65.8% in 2025 to 70.2% in 2030, thanks to rapidly expanding infrastructure—particularly in the Philippines, India, Indonesia, and Vietnam. But parts of the region are still lagging.
Digital’s share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region’s digital ad spending will increase 8.6%, led by India, while China’s growth will slip noticeably amid the country’s economic struggles before a rebound the following year.
The retail outlook for 2025 is worse than previously anticipated. However, many smaller emerging markets are still in line for strong years, and ecommerce continues to claw share from traditional retail.
In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.
The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners—Mexico, Canada, and China—according to the US Census Bureau.