In-store retail media is Europe鈥檚 next big ad opportunity. But as retailers digitize stores, standardization and measurement challenges are dragging advertiser adoption.
Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.
Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.