In-store retail media is Europe鈥檚 next big ad opportunity. But as retailers digitize stores, standardization and measurement challenges are dragging advertiser adoption.
The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�
Social network user growth will be slow on a worldwide level, but 2025鈥檚 meager 2.9% increase will still equate to more than 115 million new users. Facebook remains in the lead in most countries and regions, even though its share of internet users is declining.
The news: Spain is investigating Novo Nordisk over a controversial obesity awareness ad campaign tied to its weight loss drugs. Our take: GLP-1 weight loss drugs are in demand, but drugmakers can鈥檛 afford any trust gaps with health systems and physicians in the competitive race for customers.