蘑菇AV

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our annual 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: Despite lingering uncertainty from tariff wars, five of Canada鈥檚 Big Six Banks beat analyst expectations in Q3 2025, per Bloomberg. Our take: Strong Q3 results provide a critical opportunity for Canadian banks to proactively fortify their balance sheets against known future risks. While lower loan loss provisions signal a better credit environment, the lingering threat of rising unemployment means this may not last. Banks should use this period of outperformance to conservatively build reserves, tighten lending standards for higher-risk clients, and prioritize stability and risk management over short-term loan growth.

The news: Klarna is now available in-store at over 400 Walmart Canada locations. Canadian Walmart shoppers can scan a QR code at assisted lane checkouts to choose between Pay in Full or Pay in 4. Only purchases over CAD 50 will be eligible for Klarna鈥檚 financing. Our take: Klarna鈥檚 partnerships with Walmart in the US and Canada are major coups for the BNPL player. Affirm鈥檚 dominance stateside is driven by its strategic partnerships and strong Affirm card adoption. Klarna should continue staking out new tie-ups with major retailers and boost Klarna card use to secure a stronger presence in Canada.

Companies are beginning to feel the sting of anti-US boycotts. Anti-US sentiment is especially visible in Canada, where consumers are directing more spending to local retailers and brands鈥攁nd making fewer visits south of the border. Still, while Canadians are using boycotts to push back against US trade policy, there are few signs elsewhere that anti-American sentiment is driving shoppers away from US brands.

The news: Cohere wants to ease enterprise concerns around AI adoption with the launch of North, its new flagship platform. North is a privately deployable agentic platform that lets companies create, manage, and deploy AI agents entirely behind their own firewall. Our take: With the frenetic pace of AI model launches and the pressure for quick enterprise adoption, data governance and security can鈥檛 be an afterthought. Platforms like North give enterprises a path to adopt powerful AI tools without giving up control over sensitive information.

The news: Advertisers are increasing investment in up-and-coming digital advertising channels as the shift away from traditional continues, per a DoubleVerify study. Social media maintains the highest level of investment among North American marketers. Seventy-nine percent are already investing, while 19% have plans to. Our take: High-performing traditional ad formats are being overlooked because they鈥檙e harder to measure鈥攂ut optimizing for attribution over outcomes could come at a cost.

Canada鈥檚 ecommerce market is catching up with global peers. A key factor: the growing digital presence of the 鈥渂ig three鈥� grocery players鈥攚hose ecommerce sales we鈥檙e forecasting for the first time.