蘑菇AV

CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

Social platforms vie for attention at NewFronts: Meta, TikTok, and Snap all debuted ad updates designed to remain competitive amid a backdrop of uncertainty.

With AI bios and comment pinning features, Reddit is courting SMBs and zeroing in on its role in the purchase journey.

The new Account Status dashboard helps explain post visibility, giving Threads an edge over X by offering clarity amid Meta鈥檚 evolving content policies.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

On today鈥檚 podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.

Pinterest鈥檚 Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.

After last quarter鈥檚 rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.

In the increasingly crowded retail media space, hiring could be one strategy for networks to differentiate themselves from competitors.

鈥淎 good campaign probably has a little bit of risk,鈥� said 鈥淚t鈥檚 Always Sunny In Philadelphia鈥� star Charlie Day at this week鈥檚 OOH Media Con 25. 鈥淵ou鈥檙e much better off taking the risk and taking the swing on something that could be wildly successful.鈥�

As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses鈥攑owered by custom chips and its unbeatable dev ecosystem.

As on-device AI fizzles, bold hardware is back鈥擲amsung鈥檚 sleek, hinge-forward design aims to reset smartphone expectations and premium pricing logic.

Starbucks鈥� dominance is under threat as Dutch Bros鈥� growth surges: The coffee giant is struggling to stem a sales slump as the latter鈥檚 colorful drinks and service win it more customers.

Consumers have unfavorable views of drugmakers and health insurers: But these companies are simultaneously getting higher brand equity. Their growth is predicated on revenue-driving actions that consumers believe lead to high healthcare prices.

Hims & Hers pushes for partnership with Eli Lilly to sell discounted Zepbound: Hims recently inked a similar deal with Novo, and we think the market opportunity is too big for Lilly to pass up.

Online mental health visits are driving telehealth use: Pharma companies and healthcare providers should consider partnering with psychotherapy providers to offer mental health patients more options than meds alone.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports鈥攁nd shoppers have taken note.

Peloton balances expanding retail presence without busting budget: The company will build more 鈥渕icro-store鈥� kiosks as it pushes to meet consumers where they are.

Gen Zers are most likely to experience a problem with the payment method. These concerns could weaken BNPL transaction growth

Brands launch campaigns for Mental Health Awareness Month: From Kenneth Cole to Calm, brands are recognizing the value of mental health messaging.

The BNPL provider pushed the Affirm Card and notched new partnerships to stay ahead of competition.

How incorporating tech at POS makes-or-breaks sales conversions.