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Led by Video, Digital Time Spent Among Adults in China Grows While Traditional Media Shrinks (% change in time spent per day with total media by adults in China, by media type, 2025-2027)
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Apr 1, 2025
Source: 蘑菇AV
Digital Will Drive Growth in Daily Media Time Spent Among Adults in India (% change in time spent per day with total media by adults in India, by media type, 2025-2027)
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Apr 1, 2025
Source: 蘑菇AV
Video Time Spent Will Grow Over Twice as Fast as Total Digital Among Adults in Japan This Year (% change in time spent per day with total media by adults in Japan, by media type, 2025-2027)
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Apr 1, 2025
Source: 蘑菇AV
Digital Media Has a Clear Lead Over Traditional in Time Spent Among Adults in South Korea in 2025 (average hrs:mins spent per day with media by adults in South Korea and % of total time spent with media, by media type, 2025)
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Apr 1, 2025
Source: 蘑菇AV
Average Time Spent per Day With Major Media by Adults in South Korea, 2025 (hrs:mins and % of total time spent with media)
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Apr 1, 2025
Source: 蘑菇AV
Video Time Spent Will Grow Nearly 4X Faster Than Total Digital Among Adults in South Korea (% change in time spent per day with total media by adults in South Korea, by media type, 2025-2027)
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Apr 1, 2025
Source: 蘑菇AV
People Like Many Types of Creator Content, but Short Videos Are the Top Choice in Every Country Surveyed
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Many People Around the World Discover New Products From Creators; China Overindexes on Product Discovery From KOLs
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Many Delayed Creator-Driven Purchases Happen off of Social Media or During a Promotional Period
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Many Delayed Creator-Driven Purchases Happen off of Social Media, and That Largely Tracks With How Social Users Make Purchases After Being Inspired on Social Media Overall
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Creator Content Often Provides an Additional Push to Get People to Buy Products They Were Already Interested In
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Consumers Around the Globe Value Transparency in Sponsored Content; Disclosures or Links Are Unlikely to Impact Trust
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Most People Want to Do Their Own Research Before Making a Purchase From a Creator Recommendation
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Humorous and Real-Life Creator Content Resonates Across Borders
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Negative Reviews Can Positively Impact Consumer Willingness to Buy From Creator Content
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Most Creator-Driven Shoppers Transact Directly on Social Platforms, but Not All Purchases Happen Immediately
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Mar 31, 2025
Source: impact.com; 蘑菇AV
On Average, People Need to See a Creator Promote a Product 3 to 4 Times Before Making a Purchase
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Creator Content Is Popular in Every Country鈥擡specially in China
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Interest in K-beauty is surging as the Hallyu wave continues to build
K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.
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Mar 31, 2025
Data Drop: 3 Charts on Chinese Apps in India
Nearly five years since hundreds of Chinese apps were banned from India鈥檚 app stores, some can be found in the country鈥檚 Apple Store and Google Play once again. Will this open the door for other previously banned Chinese apps?
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Mar 28, 2025
India spent more time on phones than any other country in 2024
India鈥檚 growing importance as an ad market: The world鈥檚 most populous country is seeing major shifts in time spent with media as competition ramps up.
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Mar 27, 2025
Share of Consumers in Select Countries and Worldwide That Consider Purchasing a Private Label Option, by Product Category, Feb 2025 (% of respondents)
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Mar 27, 2025
Source: EY
Top Purchasing Criteria for Alcoholic Beverages Among Consumers Worldwide, 2021 & 2025 (% of respondents)
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Mar 27, 2025
Source: EY
Buy Now, Pay Later (BNPL) Transaction Values in Japan, 2020-2028 (trillions of 楼)
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Mar 27, 2025
Source: Yano Research Institute
Top 10 Motivations for Watching Short-Form Drama* Among Viewers in China, Feb 2025 (% of respondents)
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Mar 26, 2025
Source: Miaozhen Systems