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On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.

Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.

Chinese consumers kept a tight lid on spending in November: Retail sales fell short of expectations despite Singles Day promotions, pushing Beijing to promise stronger stimulus.