The insights: Electric vehicle owners are ideal targets for out-of-home (OOH) advertising and foot traffic.
Chargers bring in foot traffic to surrounding areas. Half (50%) of EV drivers go grocery shopping while waiting for their vehicles to charge, per a JOLT Audience Insights survey in Australia.
Our take: Here鈥檚 how retailers, brands, and advertisers can get ahead in this space:
Install charging stations outside brick-and-mortar locations to capitalize on both foot traffic and OOH ads.
Add QR codes to EV charger advertising that provide discounts to nearby or online businesses.
Offer store credits or gift cards that cover the cost of charging fees to boost loyalty and word-of-mouth referrals.
The news: TikTok launched a beta suite of Songwriter Features, designed to credit and showcase the creators behind hit songs.
Songwriters can now tag their profiles, curate music in a dedicated tab, and share the stories behind their work within TikTok鈥檚 music discovery ecosystem.
The news: Circle K owner Alimentation Couche-Tard has dropped its bid to buy Japan鈥檚 Seven & i Holdings, casting doubt on whether the 7-Eleven operator鈥檚 planned US IPO will proceed, Bloomberg reported. Our take: As 7-Eleven continues efforts to strengthen its core business, the failed takeover bid offers lessons for retailers and brands. Decisions involving globally recognized brands should be strategic, not reactive. Retailers must maintain flexibility to revisit IPO or spin-off plans as business circumstances change.