The news: Shein’s and Temu’s influence in the US is fading quickly as both companies cut ad spending and look to Europe for growth.
Our take: Shein and Temu are finding that the billions of dollars they plowed into US advertising have not been enough to secure US customers’ loyalty in the face of higher prices. But rather than find ways to extend the longevity of their US businesses, both companies are fleeing to Europe to take advantage of the (currently) more favorable trade environment.
Article
| Jun 5, 2025
Chart
| Jun 5, 2025
Source: Yumillink; Writeup Co.
Chart
| Jun 5, 2025
Source: Yumillink; Writeup Co.
Gen Z defines social winners in Asia-Pacific: Snapchat slows in India while TikTok expands in Indonesia and Singapore.
Article
| Jun 4, 2025
Chart
| Jun 4, 2025
Source: Video Research Ltd.; Hakuhodo
Chart
| Jun 4, 2025
Source: Video Research Ltd.; Hakuhodo
Short-form “microdrama” content is surging in China. As the format gains popularity, streaming platforms are exploring new ways to monetize and export the phenomenon to overseas markets.
Report
| Jun 3, 2025
Chinese consumers’ travel spending softened during a recent holiday: That’s a clear sign that confidence is strained due to trade tensions with the US.
Article
| Jun 3, 2025
Chart
| Jun 3, 2025
Source: Accenture
A possible partnership would bring AI-native search to millions, challenge Google’s dominance, and push Samsung ahead in the on-device AI race.
Article
| Jun 2, 2025
The R1-0528 model nearly matches OpenAI and Google on reasoning, offering a tantalizing preview of what the cheaper, open-source future of AI could look like.
Article
| Jun 2, 2025
Chart
| Jun 1, 2025
Source: ĢAV
The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.
Report
| May 29, 2025
Nvidia woos global AI partners, HP shifts output to Mexico and Vietnam, and Lenovo pivots to India—clear signs that risk mitigation now outweighs China’s diminishing cost advantage.
Article
| May 29, 2025
Chart
| May 29, 2025
Source: DBS Bank; Cube Asia
Chart
| May 29, 2025
Source: DBS Bank; Cube Asia
Forecasts
| May 27, 2025
Source: ĢAV Forecast
Forecasts
| May 27, 2025
Source: ĢAV Forecast
Forecasts
| May 27, 2025
Source: ĢAV Forecast
A 25% iPhone tariff risks upending Apple’s manufacturing strategy and slamming profits just as it dives deeper into AI.
Article
| May 27, 2025
Temu parent PDD’s profits fell 47% in Q1 as global and domestic challenges pile up: The company’s operating model is ill-equipped for today’s protectionist trade policies.
Article
| May 27, 2025
The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.
Article
| May 21, 2025
Shipments plunged 72% YoY, and Apple and others are scrambling to dodge looming chip tariffs and stabilize shaky supply chains.
Article
| May 20, 2025
Chart
| May 20, 2025
Source: Nielsen
Chart
| May 20, 2025
Source: Nielsen