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Global Media Intelligence 2023: Asia-Pacific
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.
Report
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Oct 30, 2023
Top 10 Countries, Ranked by Digital Ad Spending Share, 2024 (% of total media ad spending)
Chart
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Oct 1, 2023
Source: Insider Intelligence | eMarketer
Media Usage, by Country
Digital Video Viewers
Instagram Users
Social Network Users
Mobile Facebook Users
Mobile Phone Social Network Users
Mobile Phone Video Viewers
Smartphone Video Viewers
Facebook Users
Internet Users
X (formerly Twitter) Users
Mobile Phone Internet Users
Mobile Phone Users
Smartphone Users
Tablet Users
Forecasts
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Sep 20, 2023
Source: 蘑菇AV Forecast
Internet Users, by Country
Internet Users
Internet User Penetration: % of Population
Internet User Growth
Forecasts
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Aug 24, 2023
Source: 蘑菇AV Forecast
Total Media Ad Spending Worldwide, by Region, 2022-2024 (billions)
Chart
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Growth Worldwide, by Region, 2022-2024 (% change)
Chart
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Share Worldwide, by Region, 2022-2024 (% of total)
Chart
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Aug 24, 2023
Source: WARC
Snapchat, by Country
Snapchat Users
Snapchat User Penetration: % of Mobile Phone Social Network Users
Snapchat User Penetration: % of Smartphone Users
Snapchat User Penetration: % of Population
Snapchat User Growth
Snapchat User Penetration: % of Social Network Users
Snapchat User Penetration: % of Internet Users
Snapchat User Penetration: % of Worldwide Snapchat Users
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Instagram, by Country
Instagram Users
Instagram User Penetration: % of Mobile Phone Social Network Users
Instagram User Penetration: % of Smartphone Users
Instagram User Penetration: % of Population
Instagram User Growth
Instagram User Penetration: % of Social Network Users
Instagram User Penetration: % of Internet Users
Instagram User Penetration: % of Worldwide Instagram Users
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Facebook, New Zealand
Facebook Users
Mobile Facebook Users
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Snapchat, New Zealand
Snapchat Users
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Social Network Users, New Zealand
Social Network Users
Social Network Users, by Platform
Mobile Phone Social Network Users
Social Network User Penetration, by Platform
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Instagram, New Zealand
Instagram Users
Forecasts
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May 4, 2023
Source: 蘑菇AV Forecast
Adults in Select Countries Who Have Heard or Participated* in Livestreaming Ecommerce, Q1 2023 (% of respondents in each group)
Chart
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Apr 17, 2023
Source: Nepa; Klarna
Digital Ad Spending in Asia-Pacific, by Country/Region, 2023 (billions and % change)
Chart
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Apr 1, 2023
Source: eMarketer
Smartphone Users, by Country
Smartphone Users
Smartphone User Penetration: % of Internet Users
Smartphone User Penetration: % of Population
Smartphone User Growth
Smartphone User Penetration: % of Mobile Phone Users
Smartphone User Penetration: % of Worldwide Smartphone Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Mobile Phone Users, by Country
Mobile Phone Users
Mobile Phone User Penetration: % of Population
Mobile Phone User Growth
Mobile Phone User Penetration: % of Worldwide Mobile Phone Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Tablet Users, by Country
Tablet Users
Tablet User Penetration: % of Internet Users
Tablet User Penetration: % of Worldwide Tablet Users
Tablet User Growth
Tablet User Penetration: % of Population
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Internet Users, New Zealand
Internet Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Mobile Phone Users, New Zealand
Mobile Phone Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Tablet Users, New Zealand
Tablet Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Smartphone Users, New Zealand
Smartphone Users
Forecasts
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Mar 14, 2023
Source: 蘑菇AV Forecast
Adults in Select Countries Who Have Experienced Cybercrime, Feb 2023 (% of respondents)
Chart
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Feb 7, 2023
Source: The Harris Poll; NortonLifeLock
Countries From Which Cross-Border Buyers in Asia-Pacific Have Made Cross-Border Digital Purchases, by Country, Oct 2022 (% of respondents)
Chart
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Jan 26, 2023
Source: International Post Corporation
Asia-Pacific Social Media Outlook 2023: Twitter and Facebook Struggle as TikTok Thrives
Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Report
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Jan 23, 2023