In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
Total media time is holding steady in Germany, thanks to traditional media鈥檚 dominance and growing digital usage. The balance won鈥檛 tip toward digital within our forecast horizon, but this shift is inevitable.