In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
Total media time is holding steady in Germany, thanks to traditional media鈥檚 dominance and growing digital usage. The balance won鈥檛 tip toward digital within our forecast horizon, but this shift is inevitable.
Total media time spent is falling slowly in France鈥攊t won鈥檛 drop below pre-pandemic levels until 2026. Meanwhile, digital鈥檚 proportion of total media time is gaining as traditional media falls out of favor.