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Most People Want to Do Their Own Research Before Making a Purchase From a Creator Recommendation
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Humorous and Real-Life Creator Content Resonates Across Borders
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Negative Reviews Can Positively Impact Consumer Willingness to Buy From Creator Content
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Most Creator-Driven Shoppers Transact Directly on Social Platforms, but Not All Purchases Happen Immediately
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Mar 31, 2025
Source: impact.com; 蘑菇AV
On Average, People Need to See a Creator Promote a Product 3 to 4 Times Before Making a Purchase
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Creator Content Is Popular in Every Country鈥擡specially in China
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Mar 31, 2025
Source: impact.com; 蘑菇AV
Retail Media Ad Spending, by Country
Retail Media Ad Spending
Retail Media Ad Spending: % of Total Digital Ad Spending
Retail Media Ad Spending: % of Worldwide Retail Media Ad Spending
Retail Media Ad Spending Growth
Retail Media Ad Spending: % of Total Media Ad Spending
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Social Network Ad Spending, UK
Social Network Ad Spending
Social Network Ad Revenues, by Company
Social Network Ad Revenue Share, by Company
Social Network Ad Spending, per Social Network User
Social Network Ad Revenue Growth, by Company
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Broadcaster Video-On-Demand (BVOD), UK
Broadcaster Video-On-Demand Ad Spending
BBC iPlayer Viewers
Broadcaster Video-On-Demand + TV Ad Spending
Broadcaster Video-On-Demand Viewers
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Digital Ad Spending, UK
Digital Ad Spending
Digital Ad Revenues, by Company
Digital Ad Revenue Share, by Company
Digital Ad Spending, by Format
Digital Ad Spending Share, by Format
Display Ad Spending
Social Network Ad Spending
Other Digital Ad Spending
Digital Ad Spending, per Internet User
Digital Ad Revenue Growth, by Company
Digital Ad Spending, by Device
Digital Ad Spending Growth, by Format
Classified Ad Spending
Search Ad Spending
Video Ad Spending
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Total Media Ad Spending, UK
Total Media Ad Spending
Total Media Ad Spending Growth, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Digital Ad Spending
Newspaper Ad Spending
Print Ad Spending
TV Ad Spending
Mobile Ad Spending
Total Media Ad Spending, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending Growth, by Media
Total Media Ad Spending, per Person
Magazine Ad Spending
Out-of-Home Ad Spending
Radio Ad Spending
Desktop/Laptop Ad Spending
Nonmobile Ad Spending
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Out-of-Home Ad Spending, UK
Out-of-Home Ad Spending
Traditional Out-of-Home Ad Spending
Digital Out-of-Home Ad Spending
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Mobile Ad Spending, UK
Mobile Ad Spending
Mobile Ad Spending Growth, by Format
Mobile Banner Ad Spending
Mobile Search Ad Spending
Mobile Ad Spending, by Format
Mobile Ad Spending Share, by Format
Mobile Display Ad Spending
Mobile Video Ad Spending
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Display Ad Spending, UK
Display Ad Spending
Display Ad Spending, by Device
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Digital Ad Revenues, by Company, UK
Digital Ad Revenues, by Company
Digital Ad Revenue Share, by Company
Social Network Ad Revenue Growth, by Company
Amazon Ad Revenues
Meta Ad Revenues
Snapchat Ad Revenues
Digital Ad Revenue Growth, by Company
Social Network Ad Revenues, by Company
Social Network Ad Revenue Share, by Company
Google Ad Revenues
Instagram Ad Revenues
X (formerly Twitter) Ad Revenues
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
Retail Media Ad Spending, UK
Retail Media Ad Spending
Amazon Ad Revenues
Forecasts
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Mar 28, 2025
Source: 蘑菇AV Forecast
TikTok Shop ramps up Europe expansion amid US uncertainty, business pressures
TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.
Article
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Mar 28, 2025
Channels Used by SMB Decision-Makers in Brazil, the UK, and the US to Achieve Marketing Objectives, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Top Business Priorities for 2025 Among SMB Decision-Makers in Brazil, the UK, and the US, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Top Reasons SMB Decision-Makers in Brazil, the UK, and the US Use Marketing Platforms, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Factors That Would Convince SMB Decision-Makers in Brazil, the UK, and the US to Advertise on a New Platform, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Metrics Used by SMB Decision-Makers in Brazil, the UK, and the US to Track Marketing Success, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Top 10 Marketing Platforms Used by SMB Decision-Makers in Brazil, the UK, and the US, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Netflix鈥檚 hit 鈥楢dolescence鈥� breaks records, proves content quality still matters
Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
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Mar 27, 2025
Share of Consumers in Select Countries and Worldwide That Consider Purchasing a Private Label Option, by Product Category, Feb 2025 (% of respondents)
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Mar 27, 2025
Source: EY

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