Source: Autorit茅 de R茅gulation des Communications 茅lectroniques et des Postes (ARCEP); Centre de Recherche pour l'脡tude et l'Observation des Conditions de Vie (CR脡DOC); Conseil G茅n茅ral de l鈥橢conomie (CGE); Autorit茅 de r茅gulation de la communication audiovisuelle et num茅rique (Arcom); Agence Nationale de la Coh茅sion des Territoires (ANCT)
Nearly 50% of social network users in Thailand will be TikTok users, giving the country the highest TikTok penetration in the world, according to our forecast. The US will rank second, with 45.3% of its social users on TikTok. We expect penetration in the US will be as high as 49.1% by the end of 2026.
Across Western Europe, inflation and uncertainty have hit consumers and businesses alike. But some may prosper in these conditions鈥攕uch as brands using retail media networks and firms advancing sustainability goals.